The House
of Sales Ideas


Welcome to where the magic happens. Every project, class, system and process I have ever implemented started with a blog post RIGHT HERE. So dig in, there is gold in these electrons.

Everybody is BUSY!

There is a great scene in Seinfeld where George is talking to a character about being busy and I’ll be dipped if it isn’t what we all would LOVE to say to our customers. You can view the clip here (Busy, Busy, Busy) Pinpoint as usual from George. Customers are always busy. We are always busy.

It is great to be busy. We have all kind of projects going on and meetings to go to. The only problem is when all that “busyness” actually holds you back from taking the next step in REALLY growing your business. Before long you blink and the 1st quarter of the year is gone. You say to yourself “well at least we closed ‘X’ amount of business” The RIGHT question is “how much business COULD you have closed?”

How & Why We Get Trapped

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I have seen and been on the front-line of this very phenomenon in multiple industries, the cable (TV) industry in the late 90’s, electronic components in the mid 00’s and construction/building products in the late 00’s to name a few. Here’s the problem, you are so busy with day to day activities, doing the immediate pressing tasks you never find the time for the proactive, big picture, revenue boosting activities that can drive your sales for months and years to come.

You tell yourself you’ll get to it eventually but the sad truth is you NEVER do. You simply move on to the next immediate task all the while thinking to yourself that you feel like a hamster on an exercise wheel. The question is HOW do you break out of the rut and move things forward?

Listen to NIKE

There is NEVER an actual perfect time so do it NOW! FORCE yourself to evaluate what is going on. Decide on what activities are needed, what tactics/strategies should be employed, and then execute.

Speed is What We Need!

The effective use of speed is critical and clearly a competitive weapon. Move fast, or become HISTORY as everything you do increases your competitive position or moves you one step closer to being competitive toast.

Confronted with a constantly shifting array of customers, competitors, strategic alliances, technology and market volatility, the only hope for increased productivity lies in developing the ability to move and change at least as rapidly as your competitive environment.

The company or individual that does not embrace the importance of speed will be HAMMERED.

In fact, as a strategic weapon, speed is the equivalent of money, productivity, quality, even innovation.

Pretty simple formula, but as everything the trick is in the execution. You’re busy I get it, but it is time to make a decision. Are you too busy to improve your business or are you willing to look past the immediate and recognize what has to happen to keep your business growing?

Your choice….

 

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