Few people realize the opportunity they have right in front of them. They think some bolt from the blue is going to hit them and change their fortunes forever.
George Lucas recognized his….
“When I was in film school, the big issue was ‘When are we going to get to make a movie?’ …
They gave us 32 feet of 16 mm film which was exactly 1 minute of film … I turned it into a 1-minute movie.
If somebody gave me 100 feet of film … I made a movie out of it. And the other kids basically didn’t. They had the same 100 feet of film. They had the same camera. And, they just said ‘When am I going to get to make a movie?’ And I just kept making them.”
…and the result was
What are you going to do with your opportunity today?
In the very recent past, it has been taught making a phone call was “old school.” That sales is now all about social selling and electronic correspondence. But one thing has NOT changed. A sale doesn’t happen until a salesperson engages with a customer. Funny how quick the cycle came back around.
We have become presenters, quoters, proposers, and dare I say it “relationship builders” but not in a good way. We hide behind these things because it give us permission to not to talk to the customer but still appear active. Because at the heart of it all salespeople still fear rejection. Technology has given us the perfect hiding place.
It is time to use the tools we have developed as they were designed not as a shield. Yes we have to use social media, do research and recognize what screen is best to message with a customer. But we still need sales managers to teach the “lost art” of telephone prospecting. We need sales people to include calls in their customer touch mix.
The funny thing is if we do this right, telephone calls can be a great differentiator. Customers will respond to you because they don’t want to simply interact with only electrons all day. As the great Rick Springfield once sang “we all need the HUMAN TOUCH!”