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3 Sales Management Lessons From
The Power of Practice
We all think we are sooooo great! Just wind us up, do a little preparation and let’s go talk to customers. Well the scary characters in Monsters, Inc. would tell you different. Scaring is critically important in their world because the “screams” that come from the children they scare power their city, lights, heat, cars you name it.
The first scene in the movie shows their training area where they practice “scaring.” They have a replica child’s room complete with a “little boy” robot. One of the “professional scarers” comes out of the closet to scare the little boy and he makes some serious mistakes. It is prime learning time for the all monsters on the team because they video tape the simulations. Now they can go back and coach/correct all the mistakes. It helps the individual monster making the mistakes and all the other monsters on the team.
Sound familiar? Folks you are making a gravely serious mistake if you do not conduct simulations with your team. Make them as real to life as you possibly can. Video tape them so you can document progress or regression. Make the simulations part of your weekly/monthly/quarterly sales meetings. Make them fun, have contests around them. But most of all DO THEM!
You should also practice presentations with every rep individually. Don’t leave anything to chance. Give your rep the best shot possible by running through the discovery/presentation/negotiation with them BEFORE they go to it. George Patton, one of our greatest generals of all time, said “Sure I am tough on them during training! I much rather they sweat with me than bleed on the battle field.” Well, I rather my sales people learn in an office from me so they are prepared to get the sale, than by learning a lesson with a client and losing the sale.
The Power of Naming
About half-way through the movie there is a scene where the two main characters, Sully and Mike, are trying to send home the little girl who snuck into the Monster’s world. They are arguing about how to do it when Sully says that he has named her “Boo.” Well Mike is just livid at this development and he says, in a very angry voice, “You named it? You can’t name it; once you name it you get attached to it.” Exactly, once we take the time and effort to name something we begin to place value on that something. It is the reason why I tell all my clients that they should name their proposals.
What is special about an ‘Investment Analysis for ABC Company’ or what about ‘A Proposal for Electronic Payment Services Prepared by Joe Smith Company’? Answer: NOTHING. Both sound as generic as the proposal inside, I would wager. That is why I am amazed when sales management does not make formally naming proposals an air tight rule for every proposal that goes out the door.
The proposal is supposed to be a professional selling document not a glorified descriptive invoice. NAME YOUR PROPOSAL based on what the prospect wants as a RESULT of buying your products and services. A couple of examples I have used:
Each one of the above Proposal Names tell the prospect EXACTLY what to expect from reading the proposal but more importantly each name tells THE VALUE that comes from implementing what is inside the proposal.
The Power of Laughter
Remember when I told you that a child’s scream was the source for power in Monster City? Well by the end of the movie Sully and Mike learn that laughter is 10 times more powerful than a scream so they completely re-engineer Monsters, Inc. Now each monster who visits a child’s room has to make the children laugh instead of scream and the result is a record breaking year for energy production.
Managers, find a way to make sales fun for your team. Have contests, pit individuals against each other, get your team to volunteer for community events or hold them yourself and ALWAYS celebrate victories with your team. Take them out for cocktails or dinner or both, take them bowling, take them to an amusement park, it doesn’t matter what you do, the effort here COUNTS, but try to have fun with your team.
I know you need to maintain a certain professional distance from the team. If you get too close it can cloud your judgment or worse cost you a great sales person or a big sale. I am also aware there is always going to be the need to be tough with your team. There will also always be the need to place corrective actions on 1 or more members of your team. That’s fine just don’t let your managerial brio get in the way of having your team enjoy themselves.
Remember laughter is 10 times more powerful than screams keep that ratio in mind and you will be amazed at the results.